What Are the Best Real Estate Investment Strategies and Approaches?
April 30, 2024

Real estate investing isn't just about buying a property and hoping for the best. Oh no, it's way more interesting than that! It's about having a game plan – a strategy that fits your goals, your risk tolerance, and your budget.  

Two popular ways to invest in real estate are owning rental properties, which give a steady income, and flipping houses, which means buying cheap houses, fixing them up, and selling them for a profit. But there are other options too. For example, real estate investment trusts (REITs) let you invest in real estate by buying shares without having to manage properties yourself. Each strategy has its own risks and rewards, so it's important to understand them well.

With so many different ways to invest in property, it's natural to wonder which strategies work best. Whether you're looking to buy your first rental property, flip houses, or explore commercial real estate, understanding the various approaches can help you make smarter investment decisions. 

In this blog post, we'll explore some of the most effective real estate investment strategies and approaches, helping you find the right path for your financial goals and risk tolerance.

Alright, let's break down what we mean by a 'real estate investing strategy?

Think of real estate investing strategy as a game plan for making money in the property world. It's like choosing which sport you want to play and how you're going to win at it.

You see, there's no one-size-fits-all approach here. Some folks like to play the long game, holding onto properties for years and collecting rent checks. Others prefer the thrill of a quick flip, turning a fixer-upper into a profit machine in just a few months. And then there are those who fall somewhere in between.

Your strategy is all about finding your sweet spot. How long do you want to be in the game? Are you the type who can handle a bit of risk for a bigger payoff, or do you prefer to play it safe? And of course, how much green are you hoping to see at the end of the day?

But remember,  whether you're just starting out or you've been in the game for a while, take some time to really think about your strategy. Trust me, it'll make all the difference between just dabbling in real estate and building a seriously successful investment portfolio. Ready to dive deeper into some specific strategies? Let's go!

Types of Real Estate Investing Strategies:

There are several common real estate investment strategies, each with different levels of risk and potential returns:

  • Buy and hold: This involves buying properties and holding them over long periods of time to generate rental income and profit from appreciation. It is a relatively low-risk strategy focused on steady cash flow.
  • Fix and Flip: Investors buy distressed properties, renovate them, and quickly resell them for a profit. This strategy requires more hands-on work and market knowledge but offers higher short-term returns.
  • BRRRR (Buy, Rehab, Rent, Refinance, Repeat): Similar to fix and flip, but instead of selling, the investor refinances the renovated property to extract equity and repeat the process.
  • Real Estate Investment Trusts (REITs): These allow investors to invest in real estate without directly owning the property. REITs are publicly traded companies that own and manage real estate, providing a more liquid and hands-off approach.
  • Real Estate Investment Groups (REIGs): These are similar to mutual funds for rental properties. Investors can own one or more units, while a group management company handles maintenance and tenants.
  • Value-add: This strategy involves buying properties that need improvements, making those renovations, and then raising rents or selling at a higher price. It gives balance between risk and return.
  • Opportunistic: A high risk/reward strategy, usually involving extensive renovation, restoration or development of properties. It usually targets distressed assets or undeveloped land.
  • Core and Core-Plus: These focus on high-quality, well-located properties with stable tenants. Core is a low-risk strategy, while Core-Plus allows for small improvements to increase returns slightly.

How to Implement a Real Estate Investing Strategy:


Good research is the key to a successful real estate investment. Investors should gather information about the market, property prices, rental rates, and local rules to find opportunities and avoid risks. Useful information can come from online resources, local real estate agents, and networking with other investors.

Set Goals:

Setting clear, realistic goals helps investors stay focused and motivated. They should have both short-term and long-term goals, like how much rental income they want, how much they want their property to increase in value, or how many properties they want to buy in a certain time frame.

Build a Team:

Investing in real estate often means working with various professionals, such as real estate agents, lawyers, property managers, and contractors. Having a dependable team helps investors handle the complexities of the market and makes the investing process smoother.

Secure Financing:

Getting the right financing is crucial for real estate investing. Investors should look at different financing options, such as traditional mortgages, hard money loans, or private lending, and choose the best one based on their strategy and financial situation.

Purchase the Property:

After securing financing, investors can move forward with buying the property. This includes negotiating with the seller, doing a thorough check of the property, and completing the purchase at closing.

Manage the Property:

Good property management is essential for maximizing returns on real estate investments. Investors should have a plan for maintaining the property, managing tenants, and dealing with any issues that come up.


If you want to learn more about real estate investing, it's a good idea to talk to an expert. They can give you advice that fits your specific situation and goals. An experienced real estate advisor can help you understand the market better and make smarter choices with your money. Whether you're just starting out or have been investing for a while, talking to a professional can really help you make the most of your investments.

To find your dream home with the help of our AI real estate agent, visit, the world’s first commission-free homebuying platform.