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How to Market Your Rental Listings Descriptions?
March 29, 2024

As a landlord or property manager, finding the right tenants for rental property is crucial. A key aspect of attracting potential tenants is creating compelling rental listing descriptions.

The purpose of this content is to provide tips on how to market rental listings to attract tenants.

Key Elements of How to Market Your Rental Listings Description:

To attract the right tenants, listing description needs to stand out. Here's a breakdown of essential components and how to make them work for you:

Highlight Unique Features: Go beyond simply listing rooms. Emphasize how property offers a desirable lifestyle, whether it's a chef-ready kitchen, a spacious yard perfect for pets, or a location within walking distance of vibrant shops.

Amenities Matter (especially for Airbnbs):  Zero in on what makes Airbnb special.  Is it luxurious bedding, lightning-fast internet, or thoughtful touches like a welcome basket?  Help guests envision themselves enjoying these comforts.

 The Essential Details: Don't neglect the basics!  Clearly state:

  • Location (emphasize proximity to desirable areas)
  • Size (square footage)
  • Bedrooms/Bathrooms
  • Included appliances
  • Parking situation

The Power of Language:  Use vivid adjectives ("sun-drenched living room," "modern finishes") to paint a picture potential tenants can see themselves in.

Here are some examples of how to transform basic descriptions into compelling ones using vivid language and focusing on benefits:

Basic Description: 2-bedroom apartment

Compelling Alternatives:

"Spacious 2-bedroom perfect for roommates or a growing family."

"Light-filled 2-bedroom with a cozy balcony overlooking the park."

"Modern 2-bedroom featuring walk-in closets and in-unit laundry."

Basic Description:  Kitchen with appliances

Compelling Alternatives:

  • "Enjoy cooking in this updated kitchen with stainless steel appliances & ample counter space."
  • "Chef's dream kitchen boasting granite countertops and a gas range."
  • “Open-concept kitchen with a breakfast bar, ideal for entertaining."

Basic Description: Near public transportation

Compelling Alternatives:

  • "Steps to the bus line and a short walk to the train station – easy commuting!"
  • "Leave your car at home! This location is minutes from shops, restaurants, and public transit."
  • "Situated in a vibrant neighborhood with easy access to downtown and surrounding areas."

Additional Tips:

  1. Specificity: Replace "nice" with words like "newly-renovated," "hardwood floors," "private patio."
  2. Target Audience: "Pet-friendly" is key for some renters, "quiet building" appeals to others.

Effective Strategies for Marketing Short-Term Rental : 

To maximize short-term rental's visibility and attract bookings, focus on these key areas:

Visual Impact: First impressions are everything in the short-term rental market. Invest in professional-quality photos that showcase your property's best features.  Think about natural light, flattering angles, and showcasing those standout amenities.  For even more engagement, consider including a short video tour that gives potential guests a true sense of the space.

  • Invest in professional-quality photos that showcase property's best features.
  • Consider including a video tour for added engagement.

Compelling Headline: Your headline is like a digital billboard.  Make it count by highlighting a key benefit ("Oceanfront Retreat with Private Pool") or piquing curiosity with a question ("Seeking a Sanctuary with Stunning Views?"). Keep it concise and impactful.

Search Optimization (SEO):  Incorporate keywords they might use when searching, focusing on your location, the type of property (condo, cabin, etc.), and specific amenities that might be a draw and help the right guests find your listing. 

Social Media Savvy: Platforms like Facebook, Instagram, and Twitter are powerful marketing tools. Actively promote your listing with eye-catching visuals and highlight any current specials or promotions.  Most importantly, engage with potential guests!  Respond promptly to comments and questions to build trust and show your responsiveness.

  • Actively promote listing on platforms like Facebook, Instagram, and Twitter.
  • Share eye-catching visuals and highlight special offers.
  • Interact with potential guests: respond promptly to comments and questions.

Optimize Airbnb Listing: To build a strong reputation on Airbnb, focus on providing a top-notch guest experience. This includes excellent amenities like quality linens and thoughtful touches that show you care. Prioritize prompt and helpful communication, as this directly impacts your guest ratings

Guest Experience is Key:

  • Provide excellent amenities (quality linens, thoughtful touches).
  • Prioritize responsiveness to inquiries and maintain a high guest rating.

Strategic Pricing: Utilize Airbnb's Smart Pricing or similar tools for competitive rates based on demand.

Emphasize Uniqueness:  What sets one’s Airbnb property apart?  A prime location, luxurious finishes, or family-friendly features?  Highlight these prominently!

 

Optimizing Airbnb Listings for Success:

To maximize Airbnb’s visibility and attract more bookings, focus on these key areas:

The Guest Experience is Everything: Go the extra mile to make guests feel welcome and provide a top-notch experience.  High-quality linens, a welcome basket with local goodies, and curated recommendations all demonstrate your commitment to their comfort.  Prioritize prompt, helpful communication, as this directly impacts your rating – and positive reviews are vital for establishing trust with potential guests. 

  • Provide thoughtful touches: high-quality linens, a welcome basket, curated local recommendations.
  • Be responsive: Aim for prompt and helpful communication with guests.
  • Maintain a high rating: Positive reviews are crucial for building trust.

Pricing Strategies: Don't leave money on the table! Use Smart Pricing tools to ensure rental rates stay competitive and reflect changes in demand.  To encourage longer bookings or fill those off-season dates, consider offering targeted discounts.

  • Utilize Airbnb's Smart Pricing or similar tools to adjust rates dynamically based on market demand.
  • Consider offering discounts for longer stays or during off-peak seasons. 

Showcase What Makes You Unique: Help Airbnb stand out from the crowd. Is it the fantastic location steps from the beach or tucked within a hip neighborhood? Do you offer high-end amenities like a hot tub or family-friendly perks like a game room?  Play up your style with descriptive language and top-notch photos, whether the vibe is cozy or ultra-modern.

  • Location: Highlight proximity to attractions, vibrant neighborhoods, or tranquil natural settings.
  • Amenities: Emphasize luxurious features, family-friendly perks, or anything that sets you apart (pool, outdoor space, home theater).
  • Design: Play up style – cozy, modern, themed – with descriptive language and great photos

 

SEO Matters: Help the right guests find your listing!  Incorporate relevant keywords throughout your title, description, and even image tags.  Think about the terms a potential guest might search for, including location, amenities, and the type of experience your Airbnb offers.

  • Incorporate relevant keywords (location, amenities, property type) into listing’s title, description, and image tags.

Setting Competive Rent & Finding the Right Tenants:

Understanding the local rental market is essential for setting a competitive rent price.  Consider property’s location, noting its desirability and proximity to schools, shopping, or transit.  Then assess its condition – updates and modern finishes allow you to charge more.  Size matters, so remember that additional bedrooms and bathrooms increase rental value.  Finally, use online tools like Rentometer to get a clear picture of what comparable rentals in specific area are currently charging.

Analyze Market:

  • Location: Rent varies greatly based on neighborhood desirability and proximity to amenities.
  • Property Condition: Updated units command higher rent than those in need of repair.
  • Size & Features: More bedrooms/bathrooms, and special features (balcony, in-unit laundry) justify higher prices.
  • Research Tools: Use Rentometer or similar sites to compare property directly to others in the area.

Choose Advertising Strategy:

When it comes to advertising your rental, you have diverse options. Online classifieds like Craigslist offer a local focus, but be aware listings expire quickly.  For broader reach, consider rental-specific sites like Zillow or Apartments.com, which often have various pricing levels to fit your budget.  Don't underestimate the power of social media – platforms like Facebook and Instagram allow you to target your advertising based on demographics and interests, showcasing your property with photos and videos.

  • Online Classifieds: Craigslist can be good for local reach, but listings expire quickly.
  • Rental-Specific Sites: Zillow, Apartments.com, etc., offer wide exposure, often with various pricing tiers.
  • Social media: Target specific groups or demographics with platforms like Facebook and Instagram. Video highlights can stand out.

Additional Tips:

  • Seasonality: Adjust pricing slightly based on peak demand periods in area.
  • Incentives: Consider offering a discount for a longer lease term to secure reliable tenants.

Summary:

Every rental property is unique. To maximize your listing's impact and reach the right tenants, seeking personalized advice from a real estate copywriter or marketing professional can be invaluable. Also, consider visiting reAlpha's AI-based property description tool GenA's page [gena.realpha.com] to learn more about how AI can streamline your listing creation process.